Pricing social bettermentPosted: February 9, 2011
One way to understand the market further is to look at the payments to good causes that customers utilize. This generally falls in two distinct categories:
1) Direct payment of monetary means to a provider of social betterment, Like the Red Cross.
2) Payment in terms of labor and time that organizations like Doctors Without Borders need to survive.
Remember money is made in the two first segments of the market of good deeds (see the Market of good deeds). While they typically are not directly for profit, overhead of these organizations typically run upwards of 80% and this in not including the voluntary labor or tax benefits that these organizations enjoy. The market norms and niches seems however established. What is left, and growing, is a need for business models that can inspire and motivate social betterment on the interpersonal level. This business model can potentially work with money, but is likely more suited to ask for time as it deals with direct personal contact. However since interpersonal interactions happens “on the go”, the time pricetag has to be sufficiently small per exchange. Furthermore, it seems logical to expect that the technology of the business model needs to rest on instant feedback to counter the past technology reliance on traditions for justification.
Have a nice day. I am happy you took the time to read this.