is hiring! Please spread the word!

Know a great person who leaves people perplexed at his or hers amazing coding skillz?

Let this person hop on the gamification wagon here:

Peace out y’all!


Games of chance vs games of levels in gamification

You might not believe it, but we are busy here at and will soon reveal more of our unique gamification solutions for organizations. In the meantime, I will share a very important concept with you all that relates heavily to gamification

Designing a good game requires that you design it right, both for its purpose (be it fun or educational) and for its addictiveness.

A simple game is rolling a dice. You roll one and I roll one, and whoever get’s the highest score wins. This is a game, and it might be fun for a short while, but since – all things being equal – we both will win an equal amount of times, the game quickly loses its appeal fast (but it did teach you something about probability I guess).

Well another type of games more or less eliminates chance and instead focuses on actions and strategies players take to advance in the game. These types of games tend to be highly addictive and allow for personal playing styles. Very much like World of Warcraft… or your career?

We want our jobs to be fun and our bosses want them to be addictive. What we do not want, however, is to have potential career advancement depend on chance. Many employees unfortunately feel it does sometimes. So the job for a game designer in a corporate environment is to build a game around the function of employees that mirrors World of Warcraft and not dices. That way the employee will not feel a drift on the whims of Fortuna, but instead will gather a band of trusty warriors and head into that dungeon of a new emergent market segment and find the magic value proposition to turn the lost lead into a gold pot… or something similarJ

New Echo it video in the making

Just a quick line to share some pics of us working on the new echo it video to go online very shortly! We are doing this with Stik I Rend Film and is very excited to see the final production.

Below are some behind the scene pictures of the creative process. We had a lot of fun. Enjoy!

I Love the French!

We have not yet done a lot to promote echo it, because we are not yet quite where we wanna be. However still with no real effort we have been blessed with people taking the time to share the good vibes! Especially French people seem to be really taken in with our idea. I love the French! Can’t wait to visit Paris in a couple of weeks and experience the goodness.

I will however just shortly give some shout back to some of the people who took time to share the vision

Michael Aagaard @ – A great copywriting and SEO genius. Oh… And he loves Ramones too.

Anders Ibsen @ – This will be big.

Maïa Mazaurette @ – She is so cool!

Lars AP @ – Wrote the book “Fucking Flink” (Damn nice) and a real inspiration here at echo it.

Thank you everybody else too!

Keep happy in the rain… Make a list

Hello internet! Sorry to not keep this blog up. But as you all know; we beta launched last week and boy it is hard to both be an entrepreneur and keep your dayjob running (especially when you have a nice, but insistent, PE fund owner)… My last meeting yesterday ended at two in the morning, I have a cold, and is extra tired for moving all weekend. Oh yeah… And it rains and snows simontainously in Copenhagen today. Well… I am not beat, because I know that whatever pain I feel now is only temporary and in order to remind me of this fact I decided to make a short list of things that rocks right now, have it on my person (or devise) and look at it whenever I feel pressured.

Here is my list

  1. Moving in with sweetie Katja in the Frederiksberg part of Copenhagen where taxes are (slightly) lower.
  2. The great reception of echo it
  3. My friends and coworkers
  4. I am within the next month going to London, Paris and Berlin.
  5. I have tickets to see Sham 69, Descendents, Adicts and Social Distortion this spring!
  6. Bonus: Millwall beat QPR 2-0. Go lions!!


What does your list look like?

Oh yeah… The music mentioned is below so that you are not cheated from some inspiration this morning (it is all punk, so turn up your speakers) and I even found some footage of the game too.

Have a great morning! I am happy you took the time to read this.

Echo it… a day in…

Hello everybody… Yesterday my friends and I took a great chance. We finally released our little baby Echo it out into its beta teens.

So far the response has been great. Especially for an awkward teenager making its first attempt at the dancefloor that is the www. We have gotten great feedback and the sign-ups and views are growing by the minute – without having yet done any proactive PR or media stuff yet (but a big shout of thanks goes to all those lovely people spreading it by themselves).

We have great plans with echo it, but Rome was not build in a day, but if our faithful users will give us that much sought after gem: “Patience”, I promise that the site will keep improving rapidly.

The best part is all the good deeds being done out there: here are just three of my favs:

Peter Løndahl Søndergaard echoed: The other night I was sitting alone in the Metro when three dressed up ladies around 70 sat down around me. I told them: “It’s always nice to be surrounded by such lovely young girls”. They all laughed and were one big smile. I think it made their day 🙂 #Elderly

Kim Hildebrandt echoed: Helped a women get her wallet that she lost on the platform getting on the train

Mathias Vestergaard echoed: just sent supportive emails to a friend going through a tough divorce…

And a fourth special mentioning goes to:

Mazaurette echoed: I let the guy at the airport security check my boobs a bit more than necessary, because I thought it would make his day.

PS: Read her great blog sexactu here

Oh yeah, and have you seen this:

Nicki Brøchner echoed: Last Saturday I made a video reminding people about what is at the core of the hardships in the Middle east, we should all hope for a New tomorrow in the Middle East.

You can see his great efforts below:

See more at echo it right now! I can’t stop feeling good about all the niceness!

Finally! The Launch of Echo it – let the good deeds begin!

Do you know what 1 March is famous for? Back in Roman times, it marked new years. In 1565, the great city of Rio de Janiero was founded, and in 1893 Nikola Tesla gave the first public presentation of a radio.

Today may not make you quite as happy as Johnny will be on 1 March, 2093, when he finally boards a spaceship for much needed vacation in space (Okay, I am just guessing here – but wouldn’t it be cool?).

And I am also not going to try to burn any poor women like they did in Salem exactly 319 years ago. But today is just a super awesome day, because it marks the launch of Echo it, and hopefully the beginning of a nicer world…

Try Echo it now and start making the world a better place – one echo at a time >>


So what is Echo it?

In short, Echo it is a social platform designed for sharing and promoting good deeds – regardless of size or significance. We human beings have a natural inclination to help one another, sometimes we just need to be reminded of how little effort it takes and how good it feels to extend a helping hand.

Echo it lets you share your good deeds with your peers. It also keeps you updated on the good deeds of your peers. Sharing your good deeds with your peers will inspire them to perform similar acts of kindness – following their good deeds will keep you inspired.

That way, your good deeds will take on a life of their own. And who knows, your acts of goodness might come back to you – just like an echo.

Join in, start echoing, and help change the world – all it takes is one echo! 



Putting social media to the test

It’s a well-known fact that human beings quickly conform to the norms within a social group. If the norm is to be apathetic towards the needs of others, new members of the social group will most likely conform to apathy.

However, if the norm is to be attentive and helpful towards the needs of others, new members of the social group will most likely conform to enthusiasm, involvement and attentiveness.

So in a way, you could see Echo it as a social media experiment. An experiment designed to test whether it’s possible to build up a social platform around something more substantial than LOL cats, fan pages, party pictures, and random observations on everyday life.

So come on and help show the world what this whole internet thing is all about! Get Started Now!

Please spread the word to all your friends. And remember; doing so is a good deed, so you might as well echo that right away.

Have a great day and I hope to see you onboard!

Stefan on behalf of The Echo it team*

*) Which all rocks a lot!